Executive Coaching

What are Coaching and Mentoring? 

The terms Coaching and Mentoring are often used interchangeably and sometimes with confusion. To be clear, they are different and are defined as:

Coaching is a human development process that involves structured, focused interaction and the use of appropriate strategies, tools and techniques to promote desirable and sustainable change.  Coaching is a series of conversations, that one person has with another; is the art of facilitating another person’s learning, development, and performance. Through coaching, people are able to find their own choices, solutions, develop their own skills, and change their own attitudes and behaviours.  The coachee will have ownership of the issue they are being coached on, and a responsibility to achieve a result or outcome.  The coach will support and facilitate the coachee in a non-directive, non-judgemental way.

Mentoring is off-line help by one person to another in making significant transitions in knowledge, work or thinking.  A mentor is someone who takes on the role of a trusted adviser, supporter, teacher and wise counsel to another person.

Benefits of Coaching

  • Preparing people for or to transition to a new role (e.g. Covid-19, promotion, merger and acquisition, redundancy, retirement)
  • As a different way of problem solving
  • Team building, team working and collaboration
  • Bringing individuals closer together, sharing knowledge, skills and experiences
  • Exploring and solving relationship issues
  • Promoting a climate of continuous learning, support and ownership – a coaching culture
  • Improving the quality of work (individual performance)
  • People development, or supporting people in building or regaining their confidence
  • Saving time spent away from work attending courses or workshops
  • Coaching has proven financial benefits and our coaching offers value for money with positive return on investment (ROI)
  • We are increasingly coaching virtually using on-line video platforms and telephone

Coaching is used to challenge or support a particular issue with either an individual or a team and therefore works best on short-term or immediate problems.  Coaching benefits the coachee, the sponsoring organisation and external stakeholders.

The whole aim of coaching is to close the gap between potential and performance.

How we coach

Firstly, we need to understand the sponsoring organisation’s strategies, culture and leadership styles. The purpose and goals for coaching.  Next, we meet with the coachee client and listen to them.  Leading to design of the coaching programme, selection of models and approaches, and mutually agreeable contracting which we align with the Global Code of Ethics.

Through the delivery stage we work with the sponsoring organisation and client to develop and nurture a context to enable coaching to take place and flourish, this includes:

  • Building- rapport, creating time for coaching, logistics and a coaching environment
  • Agreeing individual expectations
  • Critical evaluation of the effectiveness of each coaching session and programme


Client testimonial

I went to Kevin as I had recently retired from full time employment but my perception of what my retired life would be wasn’t living up to my expectations. This was partly due to the pandemic and lockdown but even the activities and passions I could still pursue were not fulfilling me in the way I thought they would do. I had been planning my retirement for some time so I found myself somewhat lost. Kevin had been recommended to me as an experienced coach. I’m a coach myself so I know how powerful coaching can be. Even after our first session I started feeling more optimistic for the future. Kevin helped me consider what a fulfilled life looks like even if it means letting go of what I thought was important. At the conclusion of my coaching journey with Kevin I now have a clear vision as to what I want my life to look like. I have moved from a position of uncertainty to one of action. I’m applying to University to do a post-grad diploma and am in the process of writing a plan for my own business. I can acknowledge and celebrate my past achievements whilst looking forward to what comes next. I would strongly recommend Kevin.

Denise Linay, ICF Approved Professional Coach