| Business-to-Business
Markets,
SME Growth
The
Background
The client was a newly formed company specialising in the
design, manufacture and installation of aluminium windows, curtain
walling and bomb blast windows. The two directors running
the business had a wealth of knowledge of their industry, products
and competitors. However, they identified a need for guidance
and support in the areas of overall business strategy, markets and
marketing. The directors felt they needed the input of an
external consultant specialising in these areas and knowledgeable
about their sector.
Having
identified the problem the client approached Reeves Consulting Limited
to develop and implement a consultancy project.
The objective
of this project was to advise and assist the client with the sustainable
and profitable development and expansion of their business.
Services
provided by Reeves Consulting Ltd.
- Business Mentoring.
- Consultancy and facilitation to produce
annual business plans.
- Marketing Consultancy, including planning
customer relationship marketing.
- Regular progress review meetings with focused action plans.
Project
outcomes
- Establishment of a rigorous annual business planning process.
Creation of highly focused and detailed business and marketing
plans (used to manage the business through a monthly reporting
process)
- Design and implementation of a financial forecasting system
- Reduced contract and financial risks for the Client
- Sustained year-on-year growth in profit and turnover
- Decreased number of customers but increased number and value of contracts
from each customer
Key
Words
SME,
sustainable growth, proft, businesss planning, business mentoring,
marketing consultancy, customer relationship marketing.
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